Bachelor of Design: Graphic Design for Marketing (GDMA) Wilson School of Design at Kwantlen Polytechnic University


Graphic designers (aka visual communication designers or marketing communication designers) function as creative problem solvers, design planners and strategists, as well as skilled communicators and technologists. They demonstrate a passion for design and creativity, critical thinking skills, a solid understanding of business and marketing, well-developed research capabilities, and a broad-based understanding of the social, cultural, and environmental implications of design. They are team players, team leaders, and can be employees, freelancers, or self-employed entrepreneurs.

Today, the visual communications field is broader than ever before, providing graphic designers with wide-ranging career opportunities. Graphic designers may create such things as visual identities for corporations, marketing campaigns for businesses, fundraising campaigns for non-profit organizations, layouts for publications, promotional posters, websites and interactive applications, shopping mall way-finding systems, packaging for all manner of products, advertising campaigns, signage in museums, retail displays, user-oriented marketing communications, and more.

The GDMA program provides students with a well-balanced education in graphic design, marketing, business, technology and liberal education. GDMA graduates design innovative, socially responsible, and measurably effective marketing communications to meet the changing needs of business and society.

The four-year degree program is offered full time at the KPU Richmond campus.

Many applicants come directly from high school, some transfer from other post-secondary institutions, while others may already hold a degree from a non-design field. They may also be mature individuals who want to make a career change, or they may have experience in the graphic design industry and want to upgrade their credentials.

For further information, please contact Marge Damon, Coordinator of the Graphic Design for Marketing program at 604-599-2627, or via email at